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Below is a photo of a paid advertisement for dog food. This website is ranked above all others for the same search, even large companies like PetCo. However, this keyword phrase and its paid traffic numbers may be expensive to maintain because the marketing budget is continually used over time. GoogleAds has the ability to set targeted advertising budgets for the content that you want to sponsor, and will not exceed this “marketing budget” you set.
GoogleAds is the tool that websites use to determine their advertising budgets, the cost-per-click for each of the keyword phrases, and the duration of the marketing campaign for each URL. This tool is similar to the Facebook and Instagram demographic targeting interfaces for sponsored social media posts, but for websites.
GoogleAds is a huge topic and requires a lot of in-depth research to truly understand. Because of its complexity, we recommend watching this quick tutorial video that helps to break down the key concepts. The things to pay attention to are:
Using paid traffic can be especially useful in running promotional sales, but shouldn’t necessarily be used as the sole traffic driver for the site.