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Page Speed Drives Traffic

Page speed, or more specifically the speed at which a website loads, is actually a key factor in determining PageRank.

Why is page speed important?
Does it really matter?

Slow websites keep people from coming back. A 1 second delay in load time can result in 11% fewer page views, a 16% overall decrease in audience satisfaction, or even a 7% loss in conversions.

Load time directly relates to a consumer’s willingness to return to your website. Some 44% of website viewers say they won’t return to the site if it crashes or takes a long time to load.

Want to see how your site compares? Check out PageSpeed Insights

All you need to do here is input your URL and let Google analyze your site (takes about 4-6 seconds), and receive a full-fledged report on the site’s performance. This can be fairly complicated and overwhelming.

For that reason, at first we suggest you only use this tool to see how your website is currently loading. At the top of the page you will get a score from Google, telling you whether your site is loading slow, average, or fast.

I have my PageSpeed – Now What?

From here, you can make a decision if you want to spend your resources on improving site speed or not. If you want better SEO, we recommend you pay attention to site speed for any score that isn’t in the 90-100 region. So, let’s take a look at some actionable tips on how to improve your page speed. Keep in mind that this section gets fairly technical so if you don’t have any experience in web development this might be a little bit hard to follow.

A Note About Paid Traffic

Paid traffic does not boost the overall PageRank of your website. This will help to boost traffic in a separate category than the actual “SEO” styled rank that a well-structured website is attempting to attain. Overall, paid traffic can not replace a well-crafted website in the long run.