The 21CM Team

21CM is a project of Ascend Business Design and Development – a team of entrepreneurs helping entrepreneurs to make their businesses successful.  Ascend makes sophisticated business tools and strategies accessible to companies to drive growth and profitability.

Ascend offers advisory services, digital marketing services, and financial management services to drive growth for startups and growing companies.

We are also a community, sharing knowledge and skills across our clients, making everyone more successful.  And having a great time in the process!


Brad Barbeau, MBA, Ph.D., Founder

Brad Barbeau, Ph.D., is passionate about helping entrepreneurs turn their dreams into successful companies.
In addition to founding Ascend Business Design and Development, he is Associate Professor of Entrepreneurship at the CSU Monterey Bay College of Business and Executive Director of the Institute for Innovation and Entrepreneurship Development (iiED) at CSU Monterey Bay.
As a professor, Brad teaches new venture design, new venture formation, and entrepreneurial finance. As Executive Director for the iiED, he trains entrepreneurs and advises entrepreneurial ventures.
With Ascend Business Design and Development, Brad helps startups and growing companies create and implement marketing and financial strategies to achieve and sustain profitable growth.
Email Brad

Anjika Grinager, Designer

As Design Guru at Ascend Business Design and Development, Anjika Grinager assists companies with developing and presenting their corporate culture through mindful design.
She creates integrated design and content that presents compelling value propositions to potential clients and customers. Good design is an ongoing process that can be measured and improved through reviewing analytics and audience engagement.
She joins the Ascend team in designing and developing comprehensive and integrated marketing strategies for clients.
Anjika believes that any company can be a social enterprise and encourages companies to explore how they can build their brand through effective collaboration with the communities they serve.
Email Anjika

Bridget Cotton, Social Media Specialist

Bridget Cotton is a Marketing Intern for Ascend Business Design and Development. She is currently earning her Bachelor's Degree in Business with an emphasis in marketing at California State University, Monterey Bay. Bridget has been an active volunteer for Get Virtual, a student organization that works with companies impacted by the COVID-19 emergency to help them develop a strong digital presence.
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Pernille Dahl, Web Analyst & Developer

Pernille Dahl is a Web Developer & Analyst at Ascend Business Design and Development. She is a graduate of California State University Monterey Bay with a Bachelor of Computer Science, and a minor in Web Design. Pernille’s responsibility stack at Ascend is to optimize SEO ranking and increase traffic to our client’s website and develop customized and optimized websites cooperating with Ascend Web Designer. Pernille is also working as a Project Manager/Web Developer for GetVirtual and Web Developer for CSUMB College of Business Institute for Innovation & Economic Development.
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Lynnette Lathrop, Project Manager

Before moving to the central coast of California, Lynnette obtained associate degrees in Social and Behavioral Sciences, Humanities, and Business Administration from Pasadena City College. She received her B.S. in Sustainable Hospitality Management with a concentration in Sustainable Hotel, Resort and Event Management from California State University, Monterey Bay's College of Business in 2018. Her background includes academic research, hotel and resort management, revenue management, event management, and project management. Lynnette is also coordinator for the Startup Monterey Bay Launchpad, an incubator in the CSUMB College of Business Institute for Innovation & Economic Development.
Email Lynnette