Social Media

Bridget Cotton

Guerrilla Marketing with Facebook

With 1.8 billion people using Facebook Groups, it’s one of the best places to go for tips, reviews, and real-life customer research. They provide a casual setting for both networking opportunities and target market research. The casual atmosphere creates more opportunities for two-way conversations, allowing for better insight and depth into the pains and gains of your customers.

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Bridget Cotton
Social Media Coordinator

With 1.8 billion people using Facebook Groups, it’s one of the best places to go for tips, reviews, and real-life customer research. They provide a casual setting for both networking opportunities and target market research. The casual atmosphere creates more opportunities for two-way conversations, allowing for better insight and depth into the pains and gains of your customers.


Because there are multiple types of Facebook Groups, it’s important to find groups that are the right fit for your business, such as:

  1. Community groups are usually a little smaller in size but are based in specific areas. These are perfect for promoting events in specific locations. These groups also give direct access to target markets. These groups are also an ideal place for doing research, such as looking at reviews and opinion polls that are created inside the group.
  2. Interest groups that cover hobbies, politics, and lifestyles. These groups are ideal for market research. Because the members are sharing personal stories and insights about their hobbies and lifestyles, it allows us as marketers to gain a better understanding of their pains and gains.
  3. Product groups, that are similar to e-commerce platforms, act as an integrated touchpoint for potential customers. Through Facebook Ad campaigns, there is potential to grow a customer base within the platform.

But before implementing a Facebook Marketing Strategy, there are basic rules that to keep in mind while interacting in Facebook groups:

  1. Don’t oversell yourself. Individual Facebook groups have their own set of rules when joining the group and not all of them permit open advertising. Different groups can serve different purposes for your business strategy and the last thing you want to do is get kicked out of a Facebook group full of potential customers.
  2. Find relevant Facebook groups. With so many Facebook Groups, it’s important to focus on groups with the most potential for new leads and conversions.
  3. And the last one is to be respectful. This goes hand in hand with paying attention to the rules of the group. Most Facebook groups demand respect among their members so follow the basic rules of business etiquette and you should be okay