21CM Digital Marketing Meetup
Build Your Digital Marketing Toolkit!
In these Digital Marketing Meetups, we learn how to harness the power of 21st Century Digital Marketing tools and strategies to build businesses. The Meetups feature informative presentations and discussions and the Tip of the Month.
Join us for a valuable evening on the fourth Tuesday of each month! Join our Meetup group and register for the next Meetup here.
During the COVID-19 Shelter-in-Place order, the 21st Century Marketing Digital Marketing Meetups will be held online. You can register for free at 21st Century Marketing Meetup.
Search Engine Optimization
This month we will be looking at Search Engine Optimization, SEO for short. We will discuss tools and techniques for raising your site in search engine results. Let’s do our best to have your site show up on that first page when people are searching for your products!
Join us to add SEO to your digital marketing toolbox!
In these Meetups, we explore together how to harness the power of 21st Century Marketing tools and strategies! The Meetups feature informative presentations and discussions and the Tip of the Month. Join us for an engaging evening!
Register free on Eventbrite.
Google Analytics – A Primer
Google Analytics is a must-have for measuring your digital marketing. Without it, you’re flying blind. With it, you can track your digital marketing results from “post to purchase” to see where the weak links are and how you can improve your digital marketing results.
GA looks complicated, but it doesn’t need to. This session focuses on the key information that Google Analytics can give you about your website and your digital marketing that feeds it. We show you where that information is and how you can use it to build your sales.
Watch the video to add Google Analytics to your digital marketing toolbox!
Tip of the Month:
3 Ways to Create Better Instagram Engagement
This month we featured Get Virtual, an exciting project to help businesses create an online presence through websites and social media. Get Virtual partners with local/community businesses to provide basic off-the-shelf software implementation, mainly website plug-ins and marketing campaign creation. The project began in Santa Cruz and is now coming to Monterey through a partnership with CSUMB.
Find out about this fabulous project and how it can help you and businesses you know survive and thrive in this challenging time!
Get It Right: Right Audience, Right Message, Right Time.
Delivering ineffective messages to the wrong people at the wrong time wastes marketing resources and limits the effectiveness of your campaigns. This meetup provides practical tools and techniques to Get it Right!
The CSUMB Digital Marketing Seminar presents “How to Plan, Design, Implement, and Measure Digital Advertising.”
Six marketing students hand-picked for their excellence have worked together this semester to research and report on how to plan, design, implement, and measure digital advertising. This is their report!
Leveraging e-Word of Mouth to Create Buzz for Your Brand
Dr. Jenny Lin, Assistant Professor of Marketing professor at CSU Monterey Bay. Dr. Lin is a fabulous teacher and researcher in consumer response. She teaches the Integrated Marketing Communications course at CSUMB, which focuses on digital marketing tools, and is co-teaching special seminar courses on digital marketing with Brad Barbeau.
Damon O’Hanlon on “Get Them Talking: How Viral Marketing Can Supercharge Your Business.”
Damon O’Hanlon of Wandering Sage Consulting leads a discussion of how to make your digital marketing go viral. Wandering Sage Consulting helps clients design, refine and execute their brand strategy. Key projects completed include Buffer, Ricoh, and Y Combinator.
Megumi Reagan presents “Solidifying Your Digital Footprint: Creating Effective Blog Content.”
Want to increase your reach and expand your skill set in less than 2 hours? Megumi Reagan demonstrates how to strategically create blog content to power your inbound marketing.
Brad Barbeau presented “Driving Sales Through Your Digital Marketing Funnel.”
How to build marketing funnels and drive customers in and through them. Brad’s talk is captured in a three-part YouTube video series, shown below.
Part 1: Tools for the Top of the Marketing Funnel
Part 2: Tools for the Middle of the Marketing Funnel
Part 3: Tools for the Bottom of the Marketing Funnel
Michael Buffo, CEO of eDirector, presented “Leveraging The Camcorders In Our Pocket To Drive Influence.”
Want to increase your video marketing knowledge and expand your skill set in less than 2 hours? Watch the video of the Meetup — Michael Buffo, the eDirector, presenting: Leveraging the Camcorders in our Pocket to Drive Influence.
Mike shows us how we can use Instagram stories and our phones (the “camcorders in our pockets”) to record engaging content and build our influence.
Adam Gordon, Storyteller In Chief of the Oya Group, presents Digital Marketing: How You Win.
Adam says, “A story without data is fantasy; data without a story is boring. A great story well-told is uber engaging. Touch your audience’s hearts and you’ll get their heads and inspire action.
My marketing combines classic knowledge and innovative approaches. I believe that when you use technology to be available and present and then deliver content based on the fundamentals of human communication, it makes your marketing much more productive.
Finally, I still love writing copy and am proud to call myself a copywriter. What else allows you to paint pictures in other people’s heads?”
John Derrick, CEO of Skywriter, on the brand new Skywriter Digital Media Platform
John Derrick, CEO of Skywriter presents the Skywriter platform for content management, curation and dissemination.
Kourosh Benham, “Digital Marketing through Paid Social Media”
Kourosh Behnam, Global Digital Media Associate Manager at Poly, leads a discussion of how to use paid digital media, specifically Facebook ads, to build your brand. Kourosh also gave a three-part interview on digital marketing.
April Tip of the Month
This month Jennifer Calderon, Social Media Specialist for Ascend Business Design & Development, explains how you can find out more about your competitors by going under the hood in Facebook.
April 2019 Search Engine optimization Workshop
March 2019 (live link)
Get Found! See January’s presentation on Search Engine Optimization (SEO) from Matt LeBaron, CEO of Revvim. Matt and Revvim have created the first automated cloud-based service that maximizes organic search revenue from a given set of keywords for a specific domain. Revvim’s customers span a wide range of industries including e-commerce, agencies, high tech and B2B. Find out how to move your business up in the search rankings and drive more customers to your site!